Performance Improvements

Bilet Dükkanı is an industry-leading platform operating in 35 countries, offering travel services such as flight tickets, hotels, buses and transfers. Thanks to its wide product range and strong sales channels, it has grown rapidly and gained an important place in the market.

Problem 1: Limited Product and Sales Channel

Initially, the platform struggled to increase its competitiveness compared to its competitors as it only had a single product and sales channel. Also, preparations for the launch of the B2C project were not complete.

Solution Approach

Roof Travel expanded the platform's product range and diversified its sales channels by working with expert teams. Airfare, hotel, transfer, car rental and visa services were integrated into the platform. Sales channels went beyond B2B and were enriched with B2C, API, mobile app and CRP models. These innovations enabled the platform to build stronger ties with both end users and business partners.

Results and Outcomes

The B2C project was successfully implemented in less than a year, and the platform consolidated its leading position in the sector with its expanding range of services.

Problem 2: Inadequate User Experience and Retention Rates

There were gaps in the user experience and solutions were needed to keep users on the platform longer and increase their loyalty.

Solution Approach

User Experience Improvements: UX designs were renewed, a user-friendly interface was created.

Promotion Efforts: Personalized campaigns were offered to users. Features such as wallet and price alerts were added to increase the time spent on the platform. ** CRM Integration:** User segmentation was performed and special offers were developed for each user group.

Results and Outcomes Thanks to the improvements made, the user experience has been significantly improved, while user retention rates have also increased significantly.

Problem 3: Performance and Infrastructure Issues

The platform's architecture was insufficient to handle high traffic volumes, and performance issues were driving up operational costs.

Solution Approach

Optimization of Log Levels: More efficient error detection and reduced analysis costs.

Gzip Compression: Reduced network load during data transmission and reduced processing times.

HttpClient Updates: Improved performance by establishing more efficient connections.

Circuit Breaker Application: An infrastructure with high fault tolerance was established, minimizing the impact of service interruptions.

PostgreSQL Migration: Introduced a more scalable and cost-effective database solution.

.NET 8 Updates: Improved system performance and memory management.

Redis Compression: Optimized memory usage and data transfer.

Results and Outcomes

Thanks to performance improvements, the platform was able to seamlessly manage increased user traffic. Operational costs were reduced and 99.95% availability rate was achieved. Thanks to the comprehensive solutions provided by Roof Travel, Bilet Dukkanı has strengthened its leading position in the industry by optimizing its operations in 35 countries. Today, the platform reaches more than 150 million active users, offering a fast, reliable and personalized experience to its users.