Digital transformation is a factor that facilitates the emergence of a more practical business model through the effective use of technological capabilities in business processes. This phenomenon, which reflects the impact of information technologies in business life, is the process of digitizing information. Technology transferred to the business world creates a faster and easier workflow. Businesses blended with digital capabilities sustain their presence in the industry with new business models. This process, which progresses as businesses integrate technologies into business life, helps achieve more efficient results. Digital transformation demonstrates service experiences that will enable the growth of the business through the effective use of new technologies.

What Does Digital Transformation Include?

Digital transformation, which signifies the digitization of information, encompasses many innovative technologies. These technologies provide speed and ease to businesses when they gain functionality in business life. The most fundamental technological capabilities included in this transformation process are as follows: • Artificial Intelligence • Metaverse • Blockchain • Web3 • Networking Features • Application Software The most developed and preferred digital capabilities by businesses also include sensing technology, video-based analysis, cloud, and many more elements. Especially artificial intelligence constitutes the core technology in the digital transformation process. This technology is actively used to analyze and manage data.

What is the Use of Digital Transformation?

Businesses enhance the quality of existing workflows through digital transformation. New methods supported by information technologies enable employees, business processes, and consequently the business to achieve more efficient results. With information gaining more permanent and manageable characteristics: • Business processes become more secure and high-quality. • Data is analyzed and more effective strategies are created. • More comprehensive products are produced at lower costs. • Employees operate at a higher capacity. • Analyses are conducted more comprehensively. • Applications based on data analyses are implemented. This transformation process, which brings together humans and technology, enables information to function more effectively.

What are the Types of Digital Transformation?

Digital transformation is a whole that emerges from the combination of different types. In this process where data gains existence through technological means, the types to consider are: • Business Process: Digital capabilities make the business process faster and easier. Digital products like artificial intelligence and cloud computing have a positive impact on workflow. • Business Model: Evolving technologies are creating new business models. These business models reach a more manageable dimension with the conveniences provided by digitalization. • Domain of Influence: Digital transformation has a wide domain of influence. Therefore, everyone within the business can benefit from these digital resources. • Cultural Structure: The existing work culture in business life is also affected by this transformation. Positive changes are occurring in the work culture during this transformation process, where data analysis and management become easier. When these types of transformations come together, they sign off on a successful use of information technology by the business.

What are the Objectives of Digital Transformation?

The main objective of digital transformation is considered to be businesses using information technologies effectively to digitize and enhance business processes. Alongside this main goal, the elements aimed to be achieved during the transformation process are: • Utilization of the advantages offered by digital capabilities by businesses • Taking advantage of technological capabilities in the competitive process • The business benefiting from digitalization in the production process • Detailed analysis of the workflow through information technologies • Creation of strategies that originate from technological capabilities These are the goals planned to be achieved through the use of digital technologies.

What are the Effects of Digital Transformation on Business Processes?

Digital transformation is a phenomenon that provides data analytics. It helps make business processes faster and more automated. The impacts of information technologies on business life are as follows: • Enables the creation of healthier strategies through data analysis. • Allows for the provision of personalized services. • Enhances customer experience. • Improves digital marketing management through conducted analyses. • Enables reaching a broader customer base in the digital market. Thanks to digital transformation, business processes progress in a much more practical way.